Achieving exceptional success with something.
Jess is totally crushing it with her new Uber-for-VC-funding app. She's already been hunted.
A lifestyle business is a business that is set up and run by its founders primarily with the aim of sustaining a particular level of income and no more; or to provide a foundation from which to enjoy a particular lifestyle.
i.e. Not "Crushing It"
Mike: They had so many paying customers that they were able to become a lifestyle business!
Jon: I'm so sorry to hear that.
charlesjo
Founders use this term until "Awesome Journey."