A/B Testing

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A/B testing is when you test two variants of something A and B to determine which one maximizes the outcome you want. It is commonly used in web design.

After doing some A/B testing, Buzzfeed determined that the headline "You'll never believe what happened next" had a 50% higher click through rate than the headline "The cat ran across the lawn" so that's what they used.

Added by zazpowered zazpowered over 1 year ago

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Other definitions

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A method of experimentation to test which products, services, or marketing tactics return higher conversion rates, customer satisfaction, sales, etc. Used to weed out shitty products or services and prioritize one, better product or service.

Guy 1: Hey we have two email newsletters. Which one do you think would return a more sales?
Guy 2: Don't know, let's use some A/B testing and see which one performs better.

Added by Original Jared Original Jared over 1 year ago

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