A massive electronics company started by Steve Jobs and Steve Wozniak. With $180B in cash on hand, a $730B market cap and people all over the world scrambling to buy their latest products, Apple is doing almost everything well. A large part of their success is due to their marketing of the latest iPhone upgrade as the greatest thing in the world. See http://svdictionary.com/words/this-changes-everything
Jenny: I need that gold iPhone. I make $10k a year but I need that iPhone