A giant tech corporate founded and headed by Gavin Belson. A company that gets into a legal dispute with Pied Pier for copyright infringement.
It can also be used interchangeably for fu**ing things up all the time.
svhunt about 5 years ago Zeeshan: how did your exams go?
Matt: Man, I hoolied it up again! I gotta study harder next time.
Zeeshan: how did your exams go?