A dorky (and almost non-sensical) Bay Area expression often used, when Apple releases a new version of their products, in an attempt to belittle someone else's older model and mock the slow pace in which they've adopted the new product.
Originally taken out of context from a popular scene of the film, Good Will Hunting, where Matt Damon slaps a post-it note onto a diner window proclaiming his superiority after getting a girl's phone number.
I just got the iWatch 2 bitches. How do you like them apples?