CTR

CTR which stands for click through rate is the ratio between clicks and impressions. It is a commonly used term in online advertising and email campaigns as a way to measure effectiveness.

Dan placed a small banner ad on his website that received 5 clicks in 100 page views for a CTR of 5%. After making the banner ad full screen his CTR increased to 100% but nobody returned to the site.

Added by zazpowered over 9 years ago

• SingleCommaClub

  I've had this problem with mobile apps. I spam ads, but nobody comes back.

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  over 9 years ago

• zazpowered

  @SingleCommaClub where do you think i got it from

  1

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  over 9 years ago