Strategists and writers at online media who purposely write one side of an incredibly controversial subject to garner massive love from one side and hatred for another. This is done with the intention of getting shares.
My job writing for the New York Times opinion column prepared me perfectly for my new job as a firestarter at the Huffington Post. I just pick the most controversial stories of the past week and month and write for one side. From there you just watch the shares number increase and ignore the comments because flame wars are always the same.