perpetual-pivotation

When a start-up pivots so many times it can no longer stop it's pivoting creating an endless cycle of changing your business direction or purpose.

founder 1: "we should change this B2B to a B2C with a B2B SaaS back-end admin console"
founder 2: " yeah but just yesterday we were the uber for cat-sitting, if we keep pivoting we may never stop and end up in a perpetual-pivotation.