SWOT is a planning method used to evaluate the strengths, weaknesses, opportunities and threats of an idea or decision. Jared is ridiculed by the other members of Pied Piper on Silicon Valley for suggesting SWOT because they think it is corporate and a waste of time.
"I've booby trapped the house with corporate resources"
https://www.youtube.com/watch?v=XfB0g_JDIds