The Imitation Iteration

The part of one's product iteration where they decide to imitate aspects of an app that a wide base of users are familiar with out of fear that their innovative new product is way ahead of it's time.

Before Jean's company closed they spend a month stuck on an imitation iteration where they copied nearly every feature of Snapchat until it became a shitty clone of the product.

Added by yungsnuggie over 8 years ago