When your startup reaches the point where you only have engineers on your team, all of which become a hollow unexciting shell of themselves in the board room. This is when you end up having to compromise and add your first non-technical founder because he is an incredible orator and can represent the product you built better than anyone on your team can.
On the Silicon Valley TV show, Richard faces the shell dilemma when he finds he cannot pitch his idea without sweating profusely and messing up. He seeks help from his friend Erlich Bachman afterward to save him.