This can reference the effect in which an online community gives life and growth to a software application.
It can also give reference to the hypothesized phenomenon that software startup incorporation increased in correlation to the film "The Social Network."
This was one of the first films where hacker culture as we know it was displayed in commercial theaters for the world to observe in a highly dramatic way and perhaps inspired people to try to soar before they could walk.
I've observed the social network effect in Orange County in that everyone I seem to meet wants to do a software startup, but none of them want to learn how build a business or learn how to talk to software engineers without sounding stupid.